Volume I · § Services · Austin, TX

§ Shared services · Forward Rise Management

One backbone, five ways.

The disciplines we hold in common across every company in the family. One team in Austin, refining a single playbook so each operator can keep doing what only they can do.

§ A · Discipline one · Since 2024

Accounting & finance.

One ledger, one rhythm, one set of eyes across every company in the family.

Bookkeeping, monthly close, tax coordination, and payroll — held to a single standard. We replaced six different chart-of-accounts setups with one shared schema, ran the close on the same calendar across every entity, and freed every operator from playing CFO in their spare time.

128Tickets MTD
2 daysAvg close lag
06Entities held
§ A · Books A

What's actually in the box§ A · Sub-services

06 modules
A.1

Bookkeeping

Daily entry, monthly recon, one chart of accounts across every entity in the family.

Weekly cadence
A.2

Monthly close

Books close on the same calendar across the family — every brand, same window, no late catch-ups.

2-day SLA
A.3

Tax coordination

K-1s, quarterlies, sales tax — coordinated with one outside CPA who knows every entity by name.

Annual + quarterly
A.4

Payroll

One provider, one playbook. New hires onboard at any subsidiary without re-learning the form.

Bi-weekly
A.5

Reporting & metrics

One dashboard rolls up MRR, ARR, runway, and burn across every entity. No spreadsheet tossing.

Live · daily refresh
A.6

Vendor management

Bills paid, contracts tracked, renewals never silently auto-charging a credit card no one remembers.

Continuous

§ B · Discipline two · Since 2025

Marketing — one voice, kept distinct.

One craft held in common. Every brand's voice left intact.

Positioning, content, demand, and lifecycle — held to a single standard, executed in each brand's own voice. The campaign that wins at Avero gets retired at Avero; the playbook behind it travels. Operators stop moonlighting as marketers, and every brand keeps its own way of speaking.

54Tickets MTD
11Launches YTD
07Brands served
§ B · Signal B

What's actually in the box§ B · Sub-services

06 modules
B.1

Brand & positioning

One workshop per brand, run once. Positioning that holds for years, not until the next quarterly review.

Per brand
B.2

Content & editorial

One editorial standard across the family. Operators talk; we write, edit, and ship — in each brand's own voice.

Weekly cadence
B.3

Demand & paid

Search, social, ABM. One ad-account stack, accountable to one set of dashboards across every brand.

Always-on
B.4

Lifecycle & CRM

Onboarding sequences, retention emails, win-backs. Templated once at the family, tuned per brand.

Continuous
B.5

Web & landing pages

One CMS, one design vocabulary, one publishing pipeline. A new page ships in hours, not weeks.

On demand
B.6

PR & analyst relations

Announcements, briefings, inbound press — handled by one team that knows every brand by name.

On request

§ C · Discipline three · Since 2024

Human resources.

One handbook held in common. Every culture left local.

Hiring, onboarding, benefits, and employment-law compliance — held to one quality across every brand. The handbook is shared, the benefits are family-wide, but every operator gets to keep their team's voice. Nothing about HR should feel like a corporate import.

46Tickets MTD
62Headcount
11 daysAvg hire cycle
§ C · People C

What's actually in the box§ C · Sub-services

06 modules
C.1

Hiring & sourcing

Job descriptions written for the operator, sourcing run by the family, interviews coordinated through one calendar.

~11 day cycle
C.2

Onboarding playbook

Day-one paperwork, equipment, benefits enrollment, and the welcome note — same shape at every brand.

Day 0–30
C.3

Benefits administration

Family-wide medical, dental, 401k. One enrollment, portable across every subsidiary.

Annual enroll
C.4

Employment law

Multi-state compliance, handbooks, terminations — coordinated by one outside firm. Operators don't moonlight as lawyers.

On call
C.5

Performance reviews

One review template, one cadence. Operators write the substance; we make sure it happens on time.

Bi-annual
C.6

Culture & retention

Pulse checks, exit interviews, family-wide gatherings. We listen so operators can keep building.

Continuous

§ D · Discipline four · Since 2025

Staffing — moved to where it matters.

Great people get to work on the company that needs them most, when it needs them most.

A small bench of cross-portfolio talent — contractors, fractional leads, and the occasional rotational specialist — that any company in the family can pull from. The brand that needs a senior product designer this quarter doesn't have to re-find one next quarter when the work shifts.

31Tickets MTD
18On the bench
04Active rotations
§ D · Talent D

What's actually in the box§ D · Sub-services

06 modules
D.1

Talent placement

Senior hires sourced once, vetted by the family, placed at the company that needs them.

On request
D.2

Cross-portfolio mobility

A designer working at Rivermint this quarter can move to Pinekey next without restarting.

By the quarter
D.3

Contractor network

A short list of trusted specialists for the work that doesn't justify a full-time hire.

~18 deep
D.4

Project teams

Small swat teams pulled together for a defined outcome — a launch, a migration, a turn-around.

Time-boxed
D.5

Bench management

We keep the bench warm — quarterly check-ins, real work between engagements, no one parked.

Continuous
D.6

Rotational specialists

Senior IC's who serve every brand on a rotation — security review, design audit, growth diagnosis.

Quarterly

§ E · Discipline five · Since 2025

Technical expertise.

Architecture, infrastructure, and security no single subsidiary could afford on its own.

Shared infrastructure, shared on-call, shared security posture. The CI pipeline that proves itself at Lockstride is the one running at Foxbarrel next month. Senior engineers review architecture once, across the family, instead of six product teams individually solving the same problem.

22Tickets MTD
06Audits this year
99.97%Family uptime
§ E · Engineering E

What's actually in the box§ E · Sub-services

06 modules
E.1

Architecture review

Senior engineers walk the design with each team. We catch the bad load-bearing decisions early.

Per launch
E.2

Security & compliance

SOC 2 readiness, penetration tests, secret hygiene — held in common, not relearned six times.

Continuous
E.3

Shared infrastructure

One VPC posture, one observability stack, one backup story. Operators ship; we keep the lights on.

24 / 7
E.4

DevOps tooling

CI, CD, secrets, feature flags. Refined at one brand, rolled to the rest with one PR.

Continuous
E.5

Code reviews

Cross-brand reviews on the work that matters. Operators get a second senior pair of eyes for free.

On request
E.6

Incident response

One pager rotation across the family. The 2am alert hits a senior, not a founder who's never sleeping.

Pager · 24/7

For operators

Use the backbone, or add to it.

The shared-services team in Austin is small and stays that way. If you're an operator inside the family — or thinking about joining — let's talk through what you'd actually use.